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Building the Country's

Highest Rated Casino

ABOUT THE COMPANY

Big Daddy Casino

As the appointed Chief Brand Consultant for Big Daddy Chain of Casinos, we are responsible for driving the brand strategy for Big Daddy and all other Big Daddy Casinos including Strike Casino at Grand Hyatt & Nepal’s largest Casino- Big Daddy Nepal. Our goal is to establish a strong brand presence and attract customers in the highly competitive casino market. We aim to differentiate Big Daddy from its competitors and create a unique and engaging brand experience.

THE CHALLENGE

Big Daddy Casino faced the challenge of standing out and gaining recognition in a crowded casino market. As the newest player in the industry, they needed to establish a distinctive brand identity and attract customers amidst well-established competitors.

Solution

We worked closely with management & devised a comprehensive brand strategy to address the challenges faced by Big Daddy Casino. The key elements of our solution

Increased Brand Recognition

Our brand strategy implementation led to a significant increase in brand recognition for Big Daddy Casino. The unique brand identity and engaging brand experience resonated with customers, resulting in improved brand recall and awareness.

Enhanced Customer Engagement

Our multichannel marketing approach effectively engaged the target audience, resulting in increased customer interaction and participation. This was reflected in higher customer satisfaction, repeat visits, and positive word-of-mouth recommendations.

Our Actions

  • Crafted a unique brand identity for Big Daddy, setting it apart from competitors.
  • Designed an immersive and captivating brand experience across all Big Daddy Casino locations.
  • Developed a comprehensive multichannel marketing strategy to reach and engage the target audience effectively.
  • Established brand guidelines for consistent brand messaging and visual identity.
  • Continuously monitor and evaluate the brand strategy, making adjustments as needed to optimize results.
  • As the Chief Brand Consultant for Big Daddy, we are actively managing the brand strategy and driving its success. Through our strategic initiatives and ongoing efforts, we are committed to establishing Big Daddy as a leading and beloved casino brand in the market.

ROAR FOR MORE CAMPAIGN

Big Daddy's successful brand positioning strategy developed by Dranding Consultancy

Some impactful campaigns

Big Daddy | Dranding's Brand Campaign Strategy
Successful brand campaign for Big Daddy's new website | Dranding Consultancy
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