Reinvent
or
Perish
Business Transformation through Brand-led Acceleration
During the pandemic, 100% of our clients have not only bounced-back but seen phenomenal growth
Pre-pandemic
80% of our clients have grown by over 30%
/’drandIN/
Branding that Delivers
We are a Brand Consulting firm with a global clientele that has consistently proven to deliver brand-led growth. We create brands for tomorrow in a way that makes sense today.
Our leadership has 25+ years of experience in creating some of the country’s most powerful brands in the telecom & hospitality space.
Our partners are medium- sized businesses who are already successful, but hungry to take the next leap forward.
Industries currently impacting
Technology
Education
Social Enterprise
Telemedicine
Gaming & Entertainment
Engineering
Hospitality
Healthcare
Transform with us
Transform everything or just one thing
1. Brand consulting
Suited for accelerating growth of small & medium enterprises. Our strategies have proven to succeed. We work as your brand leadership team
2. content transformation
Our team of expert content creators have created over 150+ pieces of video content in just over a year for some of the country’s leading hotels, education institutes, engineering and IT companies.
Proven to
Accelerate
Business
On executing a brand-first approach our clients have grown stronger on a YOY basis. All the below estimates are pre-pandemic. Most of our clients are small & medium-sized enterprises with annual revenues ranging from INR 5-150 crores
Results Delivered
1Strategizing & implementing a content-first marketing strategy resulted in the highest admissions applications in the decade for one of India’s premier B-schools
2Business to brand transformation resulted in a revenue increase of over 100% in a year for one of the country’s leading exporter of pressed engineering components
3Successfully built the country’s most engaged & sought-after casino brand in under a year of its existence; highest digital engagement & following for Asia’s largest floating casino
4Rebranding one of Asia’s leading tourism body’s flagship river cruises resulted in an increase in its revenue for the first time in 3 years; growing by 10% in 6 months
RECENT TRANSFORMATION
Lighting up brand FPA
FPA is responsible for lighting Goa’s most “Instagrammed” landmark- The Atal Setu.
Content Marketing is unskippable
Watch some of our most admired work
OUR FOUNDERS
Experience Matters
25+ years of experience of building successful brands
Building Deltin Group, the country's biggest gaming & hospitality brand
Building Vodafone, rated one of the top 10 most powerful telecom brands globally
Floyd Tavares
Dranding Consulting
An award- winning marketer, Floyd is an MBA in marketing with over 13+ years of experience in building brands; both online and on-ground. He was voted ‘Most Influential Young Leader’ by the World Marketing Congress
He has been pivotal in making the ‘Deltin’ brand synonymous with Gaming (Casinos) and luxury hospitality in the country. While he managed the marketing efforts nationally for Deltin Group of Casinos & Hotels., Floyd set up the entire digital landscape for the brand: Web, Social media etc.
Katya Cordeiro
Dranding Consulting
An MBA in marketing with 13+ years of experience across the marketing spectrum, Katya is equipped with expertise across both B2B and B2C domains.
Being a custodian of over 5 Million customers in Vodafone, she was responsible for delivering over 8% incremental revenues nationally. Consistently recognized for her understanding of trends and numbers, Katya was a key influencer for business decisions taken within Vodafone Business Services.
During her time in Digital advertising, she has also build brands and brand properties such as Bisleri, Vedica, the Standard Chartered Mumbai Marathon and National Geographic Moment Awards.
Ready to take the leap from business to brand?
Dranding In the News
We've Been Featured on the Navhind Times' Zest
Raising the Bar , Delivering brand-led growth to our customers.
Katya Cordeiro, breaking the glass ceiling!
Our Co-founder, Katya has been featured on Viva Goa Magazine
Meet the country’s most Iconic Hospitality Marketer
Floyd Tavares, recently awarded the 'Iconic Hospitality Marketer' by Times Hospitality Icons