Dranding Consulting partnered with GIM to drive brand success and increase admissions in a highly cluttered and saturated private education space. GIM needed a unique approach to stand out from the competition.
- Brand, Creative & Marketing Strategy
- Content-First Brand Approach
- Campaign & Media Management
- Lead Generation
Admissions Growth During COVID
When CAT registrations were at their lowest since 2016 due to the COVID-19 pandemic, GIM defied the trend and experienced a 10+% increase in admissions. This performance was the highest in the decade, demonstrating the effectiveness of the strategy during challenging times.
Highest Admissions Applications in History
Recently, GIM achieved the highest-ever number of admissions applications in its 27-year history. This milestone showcased the impact of Dranding Consulting's comprehensive approach in attracting a larger pool of prospective students. Through a combination of brand, creative, and marketing strategies, Dranding Consulting successfully positioned GIM as a standout institution in the competitive private education space. The content-first approach, coupled with campaign management and lead generation efforts, contributed to the significant growth and increased admissions for GIM.
