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Unleashing Growth Amidst Adversity
Tangentia's Digital Solutions Empower Businesses to Overcome Pandemic Roadblocks and Transform for Success
ABOUT THE COMPANY
Tangentia
Tangentia is a leading global boutique digital transformation firm with a comprehensive portfolio of solutions that bridges challenging technology gaps, creates cost efficiencies, and drives competitive advantage across organizations. Headquartered in Toronto, Canada, Tangentia operates globally with operations in America and India, including locations in Goa, Bengaluru, Mumbai, Karwar, Gurugram, Belgaum and Kerala. With a strong network of associates and ecosystem partners, Tangentia operates in over 30 countries across five continents, offering a “Think Global, Act Local” solutions approach.
The Campaign
The 'Aim for Impact' campaign was curated to address the challenges faced by businesses due to the COVID-19 pandemic. Inspired by the animal kingdom, where animals exemplify survival through hard work, ingenuity, and instinct to thrive, the campaign emphasizes the importance for businesses to go beyond mere survival. It urges them to make an impact by embracing advanced technologies to become more efficient, resourceful, and impactful.
Taking the Leap
During the height of the pandemic, Dranding partnered with Tangentia to conceptualize and launch an impactful campaign aimed at educating businesses on the benefits and applications of advanced technologies. Together, we urged businesses to embrace these technologies and make informed decisions for their growth and success.
- Campaign Conceptualization, Development and Launch
- Marketing Strategy & Collaterals
- Paid Promotion
- PR Activity
- Social Media Management
- Linkedin Networking
- Activations
