| CUSTOMER TOUCHPOINT | | | | | | | | | | | | | | | | | | | | | | | | |
| | Basic | WOW | | | | | | | | | | | | | | | | | | | | | | |
| Customer Interactions | Inbound Call | | | | | | | | | | | | | | | | | | | | | | | | |
| Arrival (Security/Staff) | | | | | | | | | | | | | | | | | | | | | | | | |
| Receptionist | | | | | | | | | | | | | | | | | | | | | | | | |
| Store Staff/ Employees Service | | | | | | | | | | | | | | | | | | | | | | | | |
| Store Staff/ Employee Knowledge | | | | | | | | | | | | | | | | | | | | | | | | |
| Ask for Reviews | | | | | | | | | | | | | | | | | | | | | | | | |
| Leaving Store/ Meeting | | | | | | | | | | | | | | | | | | | | | | | | |
| | | | | | | | | | | | | | | | | | | | | | | | | |
| People | Uniform | | | | | | | | | | | | | | | | | | | | | | | | |
| Welcome Scripts | | | | | | | | | | | | | | | | | | | | | | | | |
| Gestures | | | | | | | | | | | | | | | | | | | | | | | | |
| | | | | | | | | | | | | | | | | | | | | | | | | |
| Product/Service Packaging | Boxes | | | | | | | | | | | | | | | | | | | | | | | | |
| Serving Style | | | | | | | | | | | | | | | | | | | | | | | | |
| Interiors | | | | | | | | | | | | | | | | | | | | | | | | |
| Scent | | | | | | | | | | | | | | | | | | | | | | | | |
| Cleanliness | | | | | | | | | | | | | | | | | | | | | | | | |
| Post Experience | | | | | | | | | | | | | | | | | | | | | | | | |
| Bags | | | | | | | | | | | | | | | | | | | | | | | | |
| Signage | | | | | | | | | | | | | | | | | | | | | | | | |
| Stationary | | | | | | | | | | | | | | | | | | | | | | | | |
| | | | | | | | | | | | | | | | | | | | | | | | | |
| Online | Google My Business | | | | | | | | | | | | | | | | | | | | | | | | |
| Online Reviews | | | | | | | | | | | | | | | | | | | | | | | | |
| Social Media | | | | | | | | | | | | | | | | | | | | | | | | |
| Email | | | | | | | | | | | | | | | | | | | | | | | | |
| Whatsapp Picture | | | | | | | | | | | | | | | | | | | | | | | | |
| | | | | | | | | | | | | | | | | | | | | | | | | |
| Sales | Proposals | | | | | | | | | | | | | | | | | | | | | | | | |
| Invoices | | | | | | | | | | | | | | | | | | | | | | | | |
| Presentations | | | | | | | | | | | | | | | | | | | | | | | | |
| Brochures | | | | | | | | | | | | | | | | | | | | | | | | |
| Flyers | | | | | | | | | | | | | | | | | | | | | | | | |
| Sales Video | | | | | | | | | | | | | | | | | | | | | | | | |
| | | | | | | | | | | | | | | | | | | | | | | | | |
| People | Uniform | | | | | | | | | | | | | | | | | | | | | | | | |
| Welcome Scripts | | | | | | | | | | | | | | | | | | | | | | | | |
| Gestures | | | | | | | | | | | | | | | | | | | | | | | | |
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